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Markup Calculator

Calculate selling price, profit, markup percentage, and margin from your product cost. Use either cost + markup%, or cost + known selling price.

Include product + packaging + fees if you want a fully loaded cost.
Markup is profit divided by cost, multiplied by 100.
Results
Choose a mode, enter cost details, and tap Calculate to see markup, margin, and profit.
Markup is based on cost. Margin is based on selling price. They are related but not the same.
Understanding markup
  • Profit = Selling price − Cost.
  • Markup % = Profit ÷ Cost × 100.
  • Margin % = Profit ÷ Selling price × 100.

Example: If something costs $25 and you want a 60% markup:

  • Profit = 60% × 25 = $15
  • Selling price = 25 + 15 = $40
  • Margin = 15 ÷ 40 = 37.5%

Many wholesalers think in markup, while retailers often talk in margin. This calculator converts between them so you can compare pricing strategies.

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